Because, The Most Opportune Time is NOW.

For Publishers


Consultancy
Market Research
Competition Analysis
Shadow Balance Sheets
Entry / Growth Strategy
M&A – Due Diligence
Online Publishing
Outsourcing SRS

Services
Content Research / Generation
Designs / Layout
Newsletter Generation
Software / Dynamic Websites
CRM / Subscription Mgmt
Data Research & Validation
News Archiving / Indexing


Indian Media Observer - Monthly Newsletter

Consultancy


Market Research – We can conduct various kinds of market research for your existing or even prospective publication. Areas of research would cover reader preferences across different age, gender, location and professional segments. One critical question that can get answered through such research is bridging the gap between the needs of the readers and that of the advertisers – How to connect?

Competition Analysis – Let’s accept it. There is always this existence of competitors and there will always be possibilities of new competition coming in. How much so ever your medium be unique/monopolistic, readers’ tastes vary and they may show preferences for other options. A thorough competition analysis not only helps you do a SWOT analysis for yourself, but also that of your competitors.

Shadow Balance Sheets – Are you looking at buying a company? A title? What is its real value? When claimed and projected valuations could give us hearty laughs, how does one get serious with numbers that can make sense to both the sides? Using our unique methodology to go into a company’s/title’s local operating costs and revenues, we will arrive at close-to-real figures that will make sense.

Entry / Growth Strategy – Do you wish to bring your existing title in the Indian markets? Or, would you rather identify unique segments where the information needs of readers are not getting served? Would you rather launch the 76th women’s magazine in India? 18th automobile magazine? 31st retail magazine? Or, would you acquire existing title? Would you license your publication? Find a joint venture partner? Or, set up your own subsidiary. We will provide all answers to reduce your risks and become market readers in the segments that you seek to serve.

M&A / Due Diligence – Going beyond shadow balance sheets, when you get talking to local partners, we can go deeper into all actual figures to ascertain which of these are closer to the truth. When all circulation, readership, costs and revenue figures can be manipulated, our meticulous due diligence exercise can get you the facts. And, well, we can get onto the negotiating table too with you.

Online Publishing – Publishers around the world are treating the Internet as an elephant, not knowing what to do with it or how to create value through it. All international media conferences devote over 60% of the time to online publishing and newer content distribution technologies. In a medium where a user’s attention does not stay for more than 10 seconds, we can define your processes to invest into your own future.

Outsourcing SRS – Cut Costs Immediately, when your revenues from existing markets are not growing. What costs should you cut, how and what can you outsource without letting your operations get affected? What processes / systems should be followed to ensure that your publication is on time, everytime. Let’s work together.