Issue 8, dated December 1, 2004
 
 
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The publishing of an approximate number of 60 international publication titles from India is awaiting the Indian federal government's approval. Since foreign equity is allowed upto 74 per cent in scientific/technical journals' category, the first ones in the queue are medical journals. More…
The owners of Reader's Digest - the only foreign title that continued to get published in India for several decades - are planning a comeback into the country, through the equity route. More…
The local mergers and acquisition scene in Indian publishing sector may hot up, with Bennett, Coleman & Co. (publishers of country's largest English daily Times of India) announcing acquisition of a significant stake in Mid-day Multimedia - its main competitor in the biggest market of Mumbai. More…
The Indian government has finally given its approval to BBC's Worldwide Channel Investments Ltd to pick up a 50 per cent stake in Worldwide Media Ltd (WWML), a fully-owned magazine-publishing subsidiary of Bennett, Coleman & Co. for Rs 38.95 crore (US $ million 8.77). More…
The IPO of Deccan Chronicle Holdings - the leading publisher of newspapers and magazines from Karnataka state - was completely sold within minutes of commencement of the issue. More…
The trend of Indian publishing companies planning and launching newer titles in the local markets continues. More…
BPA Worldwide has signed up its first publishing title in India for its audit, while simultaneously entered into a marketing partnership with Diagonal GlobalCom - a media and facilitation consultancy firm founded by Santosh Goenka. More…

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60 international titles await government clearance:
The publishing of an approximate number of 60 international publication titles from India is awaiting the Indian federal government's approval. Since foreign equity is allowed upto 74 per cent in scientific/technical journals' category, the first ones in the queue are medical journals.

This is the first major line up of publishing companies wanting to enter India, after the initial approvals that went to joint venture partnerships of the country's major publishing companies like Bennett, Coleman & Co., Business Standard, Living Media and The Hindustan Times.

The approvals are now surely slow to come by in the wake of an Indian publisher publishing International Herald Tribune, allegedly without obtaining any of the approval from the government.

With bureaucracy catching up with publishers' interests, the waiting period is surely getting stretched. According to reports emanating from the federal information and broadcasting ministry, several of the applications and the entire policy issue of allowing foreign publications into the country will be discussed for the first time by a group of ministers (GoM) of the federal government in December.

Among the major titles that have got stuck in bureaucratic wrangles are Business Week and Wall Street Journal, sought to be locally published by CyberMedia and Bennett, Coleman & Co. respectively.

The decision-making hovers around the classification of approvals under different categories from news (FDI cap of 24 per cent) to scientific/technical journals (FDI cap of 74 per cent). The bureaucracy is running shy of taking decisions also because the new Indian federal government has already announced that it wants to put a new policy in place on the subject of foreign investment in print media in the country.

Reader's Digest - Longest survivor ready for a comeback:
The owners of Reader's Digest - the only foreign title that continued to get published in India for several decades - are planning a comeback into the country, through the equity route.

Reader's Digest has been the sole survivor - sole exception - ever since the Indian government banned foreign publication titles in the country in 1955. It continued to get published by the owners through their own wholly-owned subsidiary till 1977, after which it went through the licensing route. Then, Reader's Digest Association Inc. sold its interests in the local company to local investors.

The company now plans to invest $1.5 million in setting up the Indian subsidiary. The Indian company will also identify publishing opportunities in Hindi and other local Indian languages.

Other considered plans are to explore the possibility of making the Indian subsidiary its hub for business in South Asian region.
Times of India is still eyeing Mid-day:
The local mergers and acquisition scene in Indian publishing sector may hot up, with Bennett, Coleman & Co. (publishers of country's largest English daily Times of India) announcing acquisition of a significant stake in Mid-day Multimedia - its main competitor in the biggest market of Mumbai.

The announcement of picking up 6.15 per cent shares through the open market route was made to the National Stock Exchange by Bennett, Coleman & Co.'s subsidiary Ban Hem Financial Investment Consultancy Ltd.

The promoters of the listed company - Mid-day Multimedia - are not too perturbed by the acquisition as they still retain close to 70 per cent of the equity.

Bennett, Coleman & Co. had earlier failed in its attempt to buy controlling majority stake in the company, while still offering the promoters to run the publication.

Mid-day was then wooed by two other Indian publishing companies, which wanted to thwart Bennett, Coleman & Co.'s attempts at almost monopolising the newspaper publishing scene in the critical Mumbai region.
BBC's investment proposal for 50 % stake gets approval:
The Indian government has finally given its approval to BBC's Worldwide Channel Investments Ltd to pick up a 50 per cent stake in Worldwide Media Ltd (WWML), a fully-owned magazine-publishing subsidiary of Bennett, Coleman & Co. for Rs 38.95 crore (US $ million 8.77).

BBC Worldwide is engaged in non-news media related business in the UK and other countries, including publishing of books, journals, scientific, specialty and technical magazines.

Besides, Worldwide Channel Investments will also have an option to up its investment in WWML, the publishers of leading titles like Femina and Filimfare magazines by another 24 per cent, taking the total to 74 per cent, at a later stage from Bennett, Coleman & Co.

The investment in Worldwide Media Ltd from both the partners will come in the form of debt. While Bennett, Coleman & Co.'s loan will be repayable by 2006, the loan from BBC Worldwide will get converted into 10,000 preference shares at a premium.

All future funding to be provided by Bennett, Coleman & Co and Worldwide Channel to WWML will be on a pro rata basis to the equity share held by the two companies in the venture.
Deccan Chronicle's IPO oversubscribed 2 times:
The IPO of Deccan Chronicle Holdings - the leading publisher of newspapers and magazines from Karnataka state - was completely sold within minutes of commencement of the issue. The IPO was subscribed by 1.82 times. It received bids for 15 million shares, against 8.01 million shares that were offered.

According to financial reports, a majority of bids were received at the lower end of the price band of Rs 162 to Rs 194.

The net proceeds of the issue will be used for financing new printing facilities as well as promotions, including advertisement and marketing.

The company also plans to set up three new editions for its English daily in Chennai, Trichy and Coimbatore in Tamil Nadu.
A listing - New titles planned in India:

The trend of Indian publishing companies planning and launching newer titles in the local markets continues.

Here is a list of plans of new titles:

  • Bennett, Coleman & Co. to launch its English newspaper Times of India's Chennai edition by May, 2005.
  • Management guru and Indian Institute of Planning and Management's dean Arindam Chaudhuri to launch business magazine Business and Economy in February, 2005.
  • Indian Cellular Association - representative body of handset manufacturers - will launch monthly magazine My Mobile in December.
  • Delhi-based real estate group Senior Builders, which had earlier announced its diversification into media with a niche television channel, has now announced that it will launch a Hindi newsweekly in January 2005.
  • Sanj Samachar, the eveninger from Gujarat, adopted a unique strategy to keep its readers updated on developments happening through the day by launching eight editions in one single day. Each edition will go out to a different region in the western state of Gujarat.
  • Dainik Jagran has launched a new 16-page bilingual tabloid, Junior Jagran, in Hindi and English in the northern regions of the country.
BPA signs up first title in India; establishes marketing partnership:
BPA Worldwide has signed up its first publishing title in India for its audit, while simultaneously entered into a marketing partnership with Diagonal GlobalCom - a media and facilitation consultancy firm founded by Santosh Goenka.

BPA Worldwide has been chosen to audit Ophthomology Times/India, a new Indian editon of OT that is to begin publication in the first quarter of 2005, a company release said.

OT is published by Advanstar Medical Economics and ILX | Media. BPA already audits OT/China, and OT's US parent title. BPA also audits some publications that are circulated in India, but published in other countries. However, OT/India will be the first publication published in India to be audited by BPA.

The consultancy through Diagonal GlobalCom will assist in marketing BPA services in India through non-auditing customer services activities.

"Given the recent openness to foreign investment in India, we believe that there is a need to share information and training programs with publishers who are either interested in investment or wish to improve their skills in an increasingly competitive marketplace," said Glenn Hansen, president and CEO, BPA Worldwide. "We are pleased to have Diagonal Globalcom as a partner, and we are confident that their recognized expertise in India's media and advertising communities will facilitate the adoption of global professional standards in this important market."

"We look forward to further enhancing the world status of India's media industry by increasing awareness of the critical role of branding, marketing and circulation auditing and BPA's world-respected auditing standards," said Santosh Goenka, founder of Diagonal Globalcom.
 
 

The newsletter - Indian Media Observer - is produced by Chronosphere’s CEO Bhupesh Trivedi personally. Chronosphere is based at B205, Nirman Palace, Pump House, Andheri (East), Mumbai – 400093, INDIA.