Issue 6, dated October 1, 2004
 
 
WSJ, GHK come knocking:
With growing interest in Indian publishing marketplace, more international publishers are knocking the Indian doors. On the anvil now are the launches of Dow Jones’ Wall Street Journal and Hearst Magazines’ Good Housekeeping. More…
Haymarket inks deal; increases presence with 2nd magazine:
Haymarket Publishing of the UK formally entered the Indian market early this month in a 50:50 joint venture with Sorabjee Automotive Communications (SAC), publishers of Autocar India. More…
‘Time Out’ in new magazine launches:
India’s Essar group – with diversified interests in shipping and steel – is all set to enter magazine publishing business, with a new business entity and a new licensing deal to publish London’s ‘Time Out’ in Mumbai city.   More…
Bhaskar group acquires newspaper for US$ 1.5 m:
The US$ 333 m Bhaskar Group has acquired Gujarati daily Saurashtra Samachar, the leading newspaper of the Saurashtra region in the western state of Gujarat. More…
New heads for ABC, INS:
Deccan Herald’s Shanth Kumar as taken over as president of India’s Audit Bureau of Circulation (ABC), while Bennett, Coleman & Co. Ltd’s Pradeep Guha has taken over as the president of Indian Newspaper Society (INS). More…
Deccan Chronicle plans IPO:
Deccan Chronicle, Andhra Pradesh's largest selling English newspaper, is going public in order to bankroll its strategic growth initiatives, including acquisitions. More…
Editorial space on sale: Trend spreads:
After Bennett, Coleman & Co. Ltd launched ‘MediaNet’ to sell editorial space in its several publishing titles including ‘The Times of India’ and ‘The Economic Times’, it is now the turn of northern India’s leading English daily newspaper ‘Hindustan Times’. More…
Chronosphere to sell FIPP’s WMM in India:
FIPP, the apex body of magazine publishers around the world, has retained Chronosphere as its event supporter to market its forthcoming World Magazine Marketplace to Indian publishers and service providers. More…

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WSJ, GHK come knocking:
With growing interest in Indian publishing marketplace, more international publishers are knocking the Indian doors. On the anvil now are the launches of Dow Jones’ Wall Street Journal and Hearst Magazines’ Good Housekeeping.

Dow Jones and Bennett, Coleman & Co. Ltd have made an application to the information and broadcasting (I&B) ministry for starting the Indian edition of WSJ. Even as the joint venture (JV) announcement was made a few months ago, the application was filed recently.

Dow Jones and Bennett, Coleman & Co. Ltd propose to have a 26:74 venture, as per Indian print media rules. However, Indian edition of foreign newspapers is not permitted in the country yet. Content of the Indian WSJ is likely to be the same as the international edition.

WSJ’s entry is in the wake of Hyderabad-based Midram Publications’ recent controversial launch of International Herald Tribune (IHT) from India. The government is in the process of amending the Press and Registration Act now, to introduce legal provisions on the issue.

The launch of WSJ in India is likely to be less controversial as both - the publishers and the government – are likely to complete all required formalities.

Elsewhere, Living Media group will publish Hearst Magazine’s GHK in India under a licensing deal.

“The lifestyle of Indian women has changed drastically in the last decade. This change in trend has created a space for a magazine, which can cater to the needs of women who are multi-taskers – balancing their home, family, kitchen, and career,” says Mala Sekhri, publishing director, Lifestyle Division, The India Today Group.

Good Housekeeping, to be targeted at women in the age group of 28-40, will be launched in October.

Haymarket inks JV deal; increases presence with 2nd magazine:
Haymarket Publishing of the UK formally entered the Indian market early this month in a 50:50 joint venture with Sorabjee Automotive Communications (SAC), publishers of Autocar India. The new entity will be called Haymarket SAC Publishing India Pvt. Ltd.

Neither of the partners has so far revealed the extent of investment made by Haymarket in this relationship, citing “certain procedural details are still to be worked out” as a reason.

However, Foreign Investment Promotion Board (the nodal agency that approves investments into the country) had approved the investment in the first quarter of this year itself.

The new JV will launch Haymarket’s second title, “Autocar Professional”, in November this year.
‘Time Out’ in new magazine launches:

India’s Essar group – with diversified interests in shipping and steel – is all set to enter magazine publishing business, with a new business entity and a new licensing deal to publish London’s ‘Time Out’ in Mumbai city.

Time Out has repeated its successful formula and now has 51 editions in different parts of the globe. If the formula works, the Ruias ambitiously want to bring out Time Out editions in Bangalore and Delhi. Paprika Media, the publishing company of the Essar Group, has the license to publish the magazine in the country for a period of 10 years.

Though city-centric magazines have failed in the past in India, the new publishers are confident of the magazine’s prospects as India’s metropolitan cities have seen significant change in lifestyles in the last decade.

On the plus side, it must be said, there’s a huge appetite for lifestyle stories that centre on the rich, famous and stylish — the movers and shakers of India’s metropolitan life. That has already been proved by daily newspaper supplements like Delhi Times and Bombay Times, and other publications like Delhi’s HT City.

Elsewhere, Hindi newspaper group Dainik Bhaskar has made its entry into the magazine publishing business. The group has floated a new company, New Era Publications, for the puspose. The new monthly magazine in Hindi language ‘Aha! Zindagi’ has already hit the stands and is priced at Rs 15.

This magazine too will be focussing on the ‘upwardly mobile’ metropolitan citizens and their lifestyles.

Bhaskar group acquires newspaper for US$ 1.5 m:

The US$ 333 m Bhaskar Group has acquired Gujarati daily Saurashtra Samachar, the leading newspaper of the Saurashtra region in the western state of Gujarat. The acquisition comes in the wake of Bhaskar group becoming a market leader with the launch of Gujarati daily ‘Dainik Bhaskar’ from two cities of the state.

Girish Agarwal, director, marketing, Dainik Bhaskar, says, “We found Saurashtra Samachar to be a highly rated Gujarati newspaper that would add-value to our publication and when the opportunity of taking over Saurashtra Samachar came to us, we just availed it.”

The deal was worth Rs 7 crore, Agarwal says, adding that Bhaskar Group will be spending an additional Rs 3-4 crore on revamping the infrastructure and printing machines.

For Pratap Bhai Shah, owner and editor of Saurashtra Samachar, the reason behind selling the newspaper brand was not linked with profitability. Instead, it was prompted by the concern about an uncertain future, due to growing competition.It was learnt that the proposal of a buy-out had come from the Saurashtra Samachar management.

New heads for ABC, INS:
Deccan Herald’s Shanth Kumar as taken over as president of India’s Audit Bureau of Circulation (ABC), while Bennett, Coleman & Co. Ltd’s Pradeep Guha has taken over as the president of Indian Newspaper Society (INS).

Kumar was a sitting member of the ABC council. He takes on the duties of President from Krishan Prem Narayan of Prem Associates. Narayan stepped down from the president’s chair with the completion of his term.

Guha, who was Deputy President of INS, takes over from M.P. Veerendrakumar, Chairman and Managing Director, Mathrubhoomi Publishing Group, for a one-year tenure of 2004-05.

Deccan Chronicle plans IPO:
Deccan Chronicle, Andhra Pradesh's largest selling English newspaper, is going public in order to bankroll its strategic growth initiatives, including acquisitions.

“We want to strengthen our position in the south through mergers and acquisitions,” said PK Iyer, executive director of Deccan Chronicle Holdings, the company that brings out the newspaper.

Deccan Chronicle will file the draft Red Herring prospectus with the Securities and Exchange Board of India (Sebi) in the next 10-15 days. The bookbuilt IPO is likely to close in November. The company will issue fresh shares for the IPO, constituting approximately 20 per cent of its fully diluted post-offer paid-up capital.

Editorial space on sale: Trend spreads:
After Bennett, Coleman & Co. Ltd launched ‘MediaNet’ to sell editorial space in its several publishing titles including ‘The Times of India’ and ‘The Economic Times’, it is now the turn of northern India’s leading English daily newspaper ‘Hindustan Times’.

Bennett, Coleman & Co. has largely been successful in selling editorial space because of its complete market domination in a major market like Mumbai.

Now, Hindustan Times is seeking to emulate this “success” with a note to several PR agencies announcing the launch of a new ‘media access programme’ that gave advertisers the opportunity to get coverage in the paper as well as on its website “in the form of advertisements, stories or campaigns.”

However, with some controversy rising in media circles, HT issued a strong denial saying that will not be selling editorial space. It was claimed by the management that the note was issued by an employee in his personal capacity and has since been sacked from the company.

We, at IMO, nevertheless firmly believe that this trend is catching on and several reputed publishers are falling prey to such revenue-building processes when advertising revenues in newspapers are not showing any significant growth.

Chronosphere to market FIPP’s WMM in India:

FIPP, the apex body of magazine publishers around the world, has retained Chronosphere as its event supporter to market its forthcoming World Magazine Marketplace to Indian publishers and service providers.

The two-day WMM is to be held in London, UK on November 15-16, 2004. It is expected that over 300 delegates from around the world will register for the conference.

With the growing interest among international publishers to reach out to Indian publishing partners, it is expected that this year’s WMM will see increased participation from India.

For Chronosphere, a Mumbai-based media services company, the deal marks a milestone in its efforts to reach out to international publishers in offering its outsourcing and consultancy services.

 
 

The newsletter - Indian Media Observer - is produced by Chronosphere’s CEO Bhupesh Trivedi personally. Chronosphere is based at B205, Nirman Palace, Pump House, Andheri (East), Mumbai – 400093, INDIA.