Issue No.36
1 April 2007
 
The latest findings of this year's IRS study indicate a widespread reduction in the readership of all dailies and magazines combined. Dainik Jagran managed to retain its number one position amongst the dailies, while English dailies did not figure amongst the top ten newspapers. More...
 
   
 US's Meredith Corporation launches 'Better Homes and Garden' in India
 
US publisher Meredith Corporation has launched the Indian edition of 'Better Homes and Gardens' in partnership with Media Transasia. Media. Priced at Rs 100, the women's monthly magazine has been brought to India as part of a licensing agreement by the US based publisher. More...
 
   
 IDG launches its IT magazine 'Channel World' in India
 
International Data Group has launched 'Channel World', a weekly magazine targeted at the IT channel community that includes system integrators, VARs, distributors and resellers. More...
 
   
 Associated Newspapers enters into a JV with India Today to launch Daily
 Mail

 
UK based Associated Newspapers (ANL), has entered into a joint venture with the India Today Group to launch a mainline newspaper, Daily Mail, in India. More...
 
   
 CMP Technology to publish 'CRN' and 'Network Computing' in India,
 independently

 
UK based Associated Newspapers (ANL), has entered into a joint venture with the India Today Group to launch a mainline newspaper, Daily Mail, in India. More...
 
   
 Europe's Hello! magazine launches Indian edition
 
Europe's celebrity news magazine, 'Hello!' has launched its Indian edition. The magazine has been brought to India through Worldwide Media (WWM), a 50:50 company owned by BBC Worldwide and The Times Group. More...
 
   
 Rodale launches Prevention through a licensing agreement with India Today
 
US-based Rodale Inc. has launched a women's health magazine 'Prevention' on March 24, in India, through a licensing agreement with India Today. More...
 
   
 New Launches :
 
" The Tribune launches its Himachal Pradesh edition
" All Sports Magazine launched on March 14
" Amar Ujala set to launch in Gorakhpur More...
 
 

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 National Readership Survey (IRS) 2007: Widespread drop in readership across publications
   
 
The latest findings of this year's IRS study indicate a widespread reduction in the readership of all dailies and magazines combined. Dainik Jagran managed to retain its number one position amongst the dailies, while English dailies did not figure amongst the top ten newspapers. Times of India retains its number one position amongst the English dailies. Saras Salil leads amongst the magazines. Economic Times continues to be number one amongst the business dailies. Business Today overthrows Business World to take the number one spot amongst the business magazines.

Highlights of the Indian Readership Survey 2007 Round 1 are:

Non-English dailies

  1. Dainik Jagran retains its number one position amongst all publications in the country, with a readership of 17,100,000.
  2. Dainik Bhaskar stands at number 2 position, with a readership of 12,500,000.

Times of India overtakes Hindustan Times in Delhi

  1. Times of India leads amongst the English Dailies, but still loses out of the list of Top Ten dailies, with a readership of 6,781,000.
  2. Hindustan Times is next with a readership of 3,331,000.
  3. The Hindu, with a readership of 2,209,000, takes the third position.

Magazines

  1. Saras Salil (non- English) leads amongst the magazines with a readership of 4760,000
  2. Vanitha (non- English) is at number two position, with a readership of 3,067,000.
  3. India Today takes the third spot, with a readership of 2,786,000

Business Dailies

  1. The Economic Times, with a readership of 774,000 is number one amongst the business dailies.
  2. Business Line, with a readership of 107,000 readers is at number two position.

Business Magazines

  1. Business Today, with 5,35,000 readers leads amongst the business magazines
  2. Business India, with 3,57,000 readers has shown a 17 per cent drop in readership.
  3. Business World with a total of 2,39,000 readers, has shown a 17 per cent drop in readership.
 
 US's Meredith Corporation launches 'Better Homes and Garden' in India

 
 
US publisher Meredith Corporation has launched the Indian edition of 'Better Homes and Gardens' in partnership with Media Transasia. Media. Priced at Rs 100, the women's monthly magazine has been brought to India as part of a licensing agreement by the US based publisher.

According to John Zieser, Vice-President, Corporate Development, Meredith Corporation, the company is excited to partner with Media Transasia to develop a market-leading service magazine that would both inspire the Indian women as well as provide them with ideas. It is targeted at the 28-40 age group women.

Payal Kohli, Editor-in-Chief, 'Better Homes and Gardens' commenting about the magazine said that it would provide the Indian Women with vibrant, practical and inspiring guidance, along with up-to-the-moment trends in home decorating and gardening, as well as advice on handling emotions, family, parenting, health and everyday life.
 
 IDG launches its IT magazine 'Channel World' in India

 
International Data Group has launched 'Channel World', a weekly magazine targeted at the IT channel community that includes system integrators, VARs, distributors and resellers.

The magazine would be distributed on a free-to-reader subscription basis to over 12,000 IT qualified channel players in 325 cities in India.

'Channel World' aims to provide comprehensive coverage of technology, business and market trends. Apart from that, the magazine would also be covering people, companies and happenings in the channel space.

This launch makes India IDG's 35th market where the company publishes a channel-related publication, after countries such as Australia, Belgium, China, Germany and France.
 
 Associated Newspapers enters into a JV with India Today to launch Daily Mail

 
UK based Associated Newspapers (ANL), has entered into a joint venture with the India Today Group to launch a mainline newspaper, Daily Mail, in India.

Aroon Purie, Editor-in-Chief, India Today Group, while officially announcing the joint venture, said that the company was delighted that its first foray into mainline newspapers was in partnership with one of the world's leading newspaper publishers.
 
 CMP Technology to publish 'CRN' and 'Network Computing' in India, independently

 
CMP Technology has announced that from April onwards it will publish its magazines 'CRN' and 'Networking Computing' independently in India.

A targeted media, and market solutions company serving the technology industry across the world, CMP Technology till recently had been publishing its magazines through Jasubhai Digital Media under a licensing agreement.

CMP Technology is a subsidiary of United Business Media of the US, with a market capitalisation of more than $3 billion, is a global provider of news distribution and specialist information services.
 
 Europe's Hello! magazine launches Indian edition

 
Europe's celebrity news magazine, 'Hello!' has launched its Indian edition.

The magazine has been brought to India through Worldwide Media (WWM), a 50:50 company owned by BBC Worldwide and The Times Group.

Hello! will give its Indian readers a peek into the private realms of the super-celebrities, royalty, sports stars, high flying corporate chiefs, NRIs and the class. The magazine will cover beauty, fashion and other lifestyle genre too.
 
 Rodale launches Prevention through a licensing agreement with India Today

 
US-based Rodale Inc. has launched a women's health magazine 'Prevention' on March 24, in India, through a licensing agreement with India Today.

Priced at Rs 50, the monthly is targeted at the Indian women, 35-plus and would be focusing on six areas: hardcore health, fitness, nutrition, family, beauty and the 'you' section. The magazine will be launched with an initial print order of 50,000 copies and will be have around 150-170 pages.
 
 Other New Launches:

 
* The Tribune launches its Himachal Pradesh edition
The Tribune, the leading English daily from Chandigarh has launched its daily edition for Himachal Pradesh (HP) on March 15, making it the daily's fourth edition after having editions in Chandigarh, Delhi and Jalandhar.

According HK Dua, Editor-in Chief, The Tribune, the 20-page newspaper would have daily three pages exclusively devoted to news on HP, including national, international and regional news on Punjab, Haryana, Chandigarh, HP and J&K.


*
All Sports Magazine launched on March 14
'All Sports Magazine', the magazine, aimed at the SEC A and B, sports crazy crowd, in the age group of 25 to 40, was launched on March 14. It will feature trends and analyses of all sports including cricket, football, golf, formula one, hockey and basketball. Besides, the magazine will have sports writers with international fame contributing their views.

*
Amar Ujala set to launch in Gorakhpur
Amar Ujala, the Hindi daily is all set to launch its Ghorakpur edition on April 6. According to Manu Anand, Director, Amar Ujala, "Eastern UP has had a gap for long and there has been an imminent need for an unbiased newspaper to fill in that void.

The daily aims to cover national, international, sports and entertainment related news. The daily would also focus on local news and events.



 

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