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Usha
Martin Group not to sell Prabhat
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| Usha
Martin Group, owner of Jharkhand's leading Hindi daily, Prabhat
Khabar, has decided not to sell the paper, at least for the time
being. The decision was taken on February 13, 2007.
More... |
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Roznama
Rashtriya Sahara launches e-papers for all its editions
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| Roznama
Rashtriya Sahara, the non-english (Urdu) daily from the Sahara Group,
has launched e-papers for all its editions on February 5, 2007.
Currently, the paper has its presence in cities like Delhi, Mumbai,
Kolkata, Gorakhpur, Lucknow, Patna and Hyderabad.
More... |
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New
Launches : |
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Electronics For You Group launches its B2B magazine 'Electronics
Bazaar' " Rashtriya Sahara launches Kanpur edition; to launch in Dehradoon next " Divya Bhaskar launches its edition in Anand " Punjab Kesari to be launched in Hisar " Times Group plans to launch 'Bangalore Mirror' " GV Films plans to launch a film magazine, 'SouthSide' " Roznama launches its Bangalore edition; Srinagar, Rajasthan and M.P editions to follow " Times Group launches The Economic Times in non-english language " Deccan Chronicle to roll out its Bangalore edition More... |
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In India, when the "raddi" (resale)
value of a newspaper is more than the cost of the newspaper itself,
people subscribe to two or more than two newspapers at home.
Or, when a language newspaper publishes a series of coupons to be exchanged with soaps, oils, shampoos, pickles or even foodgrains, user interest in print publications increases dramatically. Whereas, a new publication gets distributed for free with an existing publication from the same company. This continues even during the 3rd year of existence of the new publication. And, all of these newspapers then show hugely impressive circulation and readership figures. How far can these figures be trusted by advertisers? For example, I myself get 5 newspapers at home everyday. Each publication's "weight" has increased over the past few years with more pages and more supplements. I barely get 20 minutes in a day to really read any newspaper. How much more can I read? In such a situation, the ABC figures on circulation and readership figures churned out by the National Readership Survey and Indian Readership Survey every six months are grossly misleading. "The figures are there for everyone to see," any publisher would argue. True, but, do I really read? Do I even turn pages of a particular newspaper? Do I read anything more than the first page of each newspaper? And, do I even read every single news story on the first page of each of the five newspapers that I receive at home? Even at the office, our team does not seem to feel the need of reading multiple newspapers every single day to keep themselves updated on what is happening around the world or in the economy. It is very clear that ABC and readership survey figures are increasingly becoming irrelevant in today's context. There is a huge amount of duplication of readership. In 2006 alone, India saw the launch of 120 new newspapers or their newer editions or national magazines. "Unique readers" are hard to find. And, advertisers end up spending millions of rupees to reach out to the same "unique reader", who now is being increasingly served by national television and the Internet. Are publishers cheating advertisers? And, are ABC, IRS and NRS becoming accomplices in this crime? Are advertising agencies and advertisers ignorant fools? Importantly, the increased consumption of paper is pushing up paper prices, which would also mean that an overwhelmingly large number of trees would get chopped around the world. We look forward to receiving your comments / feedback on this issue in an opinion poll and also in the community forum on http://www.indianmediaobserver.com . On this website, I would request you to go through a small free registration process, to ensure that we have genuine media professionals interacting with each other. Bhupesh
Trivedi |
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International Data Group (IDG) has launched the
original US edition its flagship magazine 'Mac World' in India.
Aimed at enhancing the reader's experience and value, IDG Media,
is available in an electronic format, free of cost along with the
technology publication, PC World.
IDG Media President N. Bringi Dev speaking about IDG's launch in India, said that with the growing interest in Apple products in India, he's confident that the readers would not only enjoy the world-class editorial content, but also benefit by making more informed purchase decisions. |
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Usha
Martin Group, owner of Jharkhand's leading Hindi daily, Prabhat
Khabar, has decided not to sell the paper, at least for the time
being. The decision was taken on February 13, 2007. The attachment of the employees towards the paper compelled the owners against selling the paper. This took place after Rajeev Jhawar, Managing Director, Usha Martin Group, met key people from the newspaper on February 12, in Ranchi. |
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Roznama
Rashtriya Sahara, the non-english (Urdu) daily from the Sahara Group,
has launched e-papers for all its editions on February 5, 2007.
Currently, the paper has its presence in cities like Delhi, Mumbai,
Kolkata, Gorakhpur, Lucknow, Patna and Hyderabad. This launch would
enable people from any part of the world to access the paper online,
free of cost.
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*
Electronics For You Group launches its B2B magazine 'Electronics
Bazaar'
The Electronics For You Group (EFY) Group has launched its seventh publication, a new monthly B2B magazine called 'Electronics Bazaar' on February 6, 2007. The magazine would cater to the sourcing needs of the community belonging to the Indian electronics industry. The magazine aims to provide all the information about the latest components, products and machinery, movements within the industry and future trends which would help the trade. 'Electronics Bazaar' aims to create a platform for connecting buyers and sellers in the electronics industry. Most importantly, it will be a guide for sourcing the right electronic components. Though
the magazine's priority would be the Indian electronics trading
community, 'Electronics Bazaar' would also discuss international
trends having the potential to affect the Indian market. According to Rashtriya Sahara Unit Manager Amar Singh, the reason for launching the Kanpur edition was that Kanpur offered a lot of potential both in terms of readership as well as advertising revenue. *
Divya Bhaskar launches its edition in Anand The edition would comprise of 16 pages and would be printed in Ahmedabad. The print run for Anand would be 45,000. Besides Anand, the edition would be made available to the wider Charottar region. *
Punjab Kesari to be launched in Hisar Explaining
the reason for the launch, Punjab Kesari Group Director Amit Chopra
said, "We have been serving Hisar through our Ambala edition.
Having a separate edition in Hisar will help us serve the readers
well. We will directly cater to them now providing them with the
latest news. Henceforth the delivery time would also be reduced." Apart
from 'Bangalore Mirror' other dailies in the Bangalore market are
'Mid-Day Bangalore', 'Deccan Herald', 'The New Indian Express' and
'The Asian Age'. |
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