The Indian directories sector is currently only generating Rs 150-200 crore in adspend, most Indians do not receive a print directory and many fixed and all mobile subscribers are not listed. The recent review by the Indian telecom regulator, TRAI has made a series of recommendations on how the directories service proposition should evolve.

This study by the UK and India-based media research and consulting company, Heernet ventures has analysed the current market and its long term potential and has concluded that the industry has a positive future and presents a good investment opportunity.

Heernet venture's managing director, Harjinder Singh-Heer led the research project and said, "Unlike European and North American markets, the Indian directories sector has very strong growth potential across all three service channels, print, online and directory enquiry services. Publishers should focus on building a high quality product with accurate information, a strong brand and effective distribution. As is the case in other segments of the Indian publishing sector, this may require external investment in the medium term. We believe that companies with a good business plan and strong management team could attract good quality investors."

The study has been compiled following on the ground research in India, which included interviews with all the leading publishers. Full details on the study can be found on the Heernet ventures' website at www.heernet.com or contact Harjinder Singh-Heer on 44 (0) 207 602 7139.