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Issue No. 65, Issue Dated 1 September 2009
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 India's 2 readership survey councils to conduct common research
 
The confusion caused by the hugely varying readership figures produced by India's two research councils is likely to reduce now with the councils - National Readership Studies Council and Media Research Users' Council - coming together to conduct one common research. Until now, both councils produced separate National Readership Survey (NRS) and Indian Readership Survey (IRS) with the findings usually having huge differences.
 IFRA Asia and IFRA India to host joint show 'Publish Asia 2009'
 
The IFRA India Conference is being merged with IFRA Asia's at this year's 'Publish Asia 2009' conference, scheduled to be held from September 23 to 25 in Chennai. The 8th Asia Media awards will also be presented at the event, which will have an expo area too.

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